Basement waterproofing & foundation contractors
Lead generation for basement waterproofing companies.
Homeowners with water in the basement. On your phone in seconds.
We find homeowners with an active leak, crack or wet basement, screen them before they reach you, and send each one to your phone the moment they ask. Campaigns are tuned for booked jobs, not cheap clicks.
A recent result
A GTA waterproofing contractor. 9.8× return on ad spend.
Booked work reported by the client to 16 September 2026. Spend, inquiries and cost verified in the advertising platforms. CAD. Client identity confidential; references available on request.
What's different for waterproofing
Built around how basement jobs are actually bought.
Rain-triggered budgets
Homeowners buy when the basement is wet. We push spend during and right after heavy rain, the highest-intent days of the year, and ease off when it's dry.
Screened before your phone rings
Owner or renter, active water or just curious, this month or someday. Only homeowners with a real problem and a near-term timeline are sent to you.
Leaks and underpinning, separately
Interior and exterior waterproofing, sump pumps, and underpinning or benching each get their own campaign, budget and message.
Optimized for booked jobs
You mark the jobs you close. We feed those back to the ad platforms, so they find more homeowners like your paying customers.
Questions
Waterproofing lead generation, answered.
When do waterproofing ads work best?
Demand is weather-triggered. Spring melt and fall rains are the two peaks, and the days during and right after heavy rain are the highest-intent of the year. We raise budgets around rain events and pull back in dry spells.
How do you keep out tire-kickers?
Every inquiry answers qualifying questions first: do they own the home, is there active water or a crack, and how soon they want it fixed. Renters and people only researching are filtered out before they reach your phone.
Do you run underpinning and basement lowering too?
Yes. Underpinning and benching run as their own campaign with their own budget, because the buyer, the price and the timeline are different from a leak repair.
Free strategy call
See what qualified basement leads would cost in your area.
Six quick questions, then pick a time. You'll leave the call with a written plan, whether or not we work together.